As a member of the Marketing & Communications team, this Coordinator is responsible for executing marketing-related tasks in support of Ronald McDonald House New York’s (RHM-NY) fundraising, programs, and events. The Marketing & Communications Coordinator will work closely with all departments to develop marketing collateral and content that advances RMH-NY’s brand, visibility, fundraising, and programmatic goals. This individual will be a proven team player and interested in building experience across a broad array of communications and marketing functions, including graphic design, digital marketing, and fundraising event management.
Create and develop internal and external communications and marketing collateral for all departments with a focus on fundraising events and collateral
Strategize and brainstorm with the team, across departments and with external vendors and consultants to collectively produce strong creative designs that “tell a story”
Creating and leading the creation of compelling, donor-focused materials across print and digital channels to accomplish fundraising goals.
Serve as a ‘Brand Manager’ to ensure all materials and communications developed for external and internal use abide by branding policies and guidelines
Contribute to overall look of all collateral and publication – development, Board communications, recruitment outreach, family communications, annual reports, appeals, newsletters and other outward facing materials
Collaborate with cross-functional teams to scope and execute projects to meet organizational goals and ensure communications are effective and aligned with branding guidelines
Support various departments with production of collateral, outreach, promotional, or event materials (flyers, brochures, promotional items, etc.
Lead the creation of materials including sponsorship forms, digital and print journals, invitations, direct mail and content to support social media fundraising strategies.
Supporting the department’s goals of increased retention and growth of audiences and donors
Assist with special events including planning, preparation, as well as on-site event management and coordination
Build strong relationships across departments at all-levels including the fundraising team, as well as with external partners and executive level personnel
Monitor and record all Marketing & Communications request and submissions
Support the Marketing & Communications department in reviewing all communication pieces for any grammatical, visual or off-brand edits
Coordinating and working collaboratively with internal departments, donors, etc.Support the invoicing, reporting, and other administrative functions to ensure successful execution of grant process
Support ongoing communications and marketing work and provide support in the absence of others on the team
Be attentive and observant of all parts of the facility and operations to ensure a safe and secure environment for all staff and guests; report violations or concerns in a timely fashion
Serve as a resource for staff, families, guests, volunteers, donors and other community members
Qualifications & Competencies
Bachelor's degree in a Creative Writing or related field; degree in nonprofit management a plus
High School Diploma required with a certification or degree in Graphic Design; training or experience in Marketing, Advertising, Design, Communications or a related field is a plus
At least 2 years of professional experience in Graphic Design
Demonstrated proficiency with Adobe Creative Suite (InDesign, Illustrator, Acrobat Pro,Cloud) and Microsoft Office (Excel/Word/PowerPoint/Outlook)
Experience with additional software, data management or design platforms a plus
Experience with photo and video editing is a plus.
Excellent written and verbal communication skills with a keen attention to details and design aesthetic
Ability to vocalize and contribute ideas, collaborate and participate as a flexible, responsive team member
Demonstrated and strong organizational and administrative skills, including managing multiple deadlines and event planning
Ability to work independently, make decisions, problem solve, and adhere to priorities with while working in a fast-paced, multi-tasking environment
Demonstrated ability to effectively listen, evaluate and react to key members, stakeholders, providers and internal/external clients
Positive and respectful interpersonal skills; ability to remain professional yet compassionate when interacting with families in crisis
Hospitable personality: resourceful, attentive, intuitive, observant, positive and helpful demeanor able to manage relationships with internal personnel, leadership, volunteers and external partners
Ability to work some nights, weekends and holidays for events
Knowledge of additional language(s) a plus
A portfolio of work is required and will be reviewed to qualify for this position