Summary/Objective
As a member of the Marketing & Communications team, this Coordinator is responsible for executing marketing-related tasks in support of Ronald McDonald House New York’s (RHM-NY) fundraising, programs, and events. The Marketing & Communications Coordinator will work closely with all departments to develop marketing collateral and content that advances RMH-NY’s brand, visibility, fundraising, and programmatic goals. This individual will be a proven team player and interested in building experience across a broad array of communications and marketing functions, including graphic design, digital marketing, and fundraising event management.
Essential Functions:
- Create and develop internal and external communications and marketing collateral for all departments with a focus on fundraising events and collateral
- Strategize and brainstorm with the team, across departments and with external vendors and consultants to collectively produce strong creative designs that “tell a story”
- Creating and leading the creation of compelling, donor-focused materials across print and digital channels to accomplish fundraising goals.
- Serve as a ‘Brand Manager’ to ensure all materials and communications developed for external and internal use abide by branding policies and guidelines
Responsibilities:
- Graphic Design
- Contribute to overall look of all collateral and publication – development, Board communications, recruitment outreach, family communications, annual reports, appeals, newsletters and other outward facing materials
- Collaborate with cross-functional teams to scope and execute projects to meet organizational goals and ensure communications are effective and aligned with branding guidelines
- Support various departments with production of collateral, outreach, promotional, or event materials (flyers, brochures, promotional items, etc.
- Development Support
- Lead the creation of materials including sponsorship forms, digital and print journals, invitations, direct mail and content to support social media fundraising strategies.
- Supporting the department’s goals of increased retention and growth of audiences and donors
- Assist with special events including planning, preparation, as well as on-site event management and coordination
- Build strong relationships across departments at all-levels including the fundraising team, as well as with external partners and executive level personnel
- Brand Management
- Monitor and record all Marketing & Communications request and submissions
- Support the Marketing & Communications department in reviewing all communication pieces for any grammatical, visual or off-brand edits
- Coordinating and working collaboratively with internal departments, donors, etc.Support the invoicing, reporting, and other administrative functions to ensure successful execution of grant process
- Additional
- Support ongoing communications and marketing work and provide support in the absence of others on the team
- Be attentive and observant of all parts of the facility and operations to ensure a safe and secure environment for all staff and guests; report violations or concerns in a
timely fashion - Serve as a resource for staff, families, guests, volunteers, donors and other community members
Qualifications & Competencies
- Bachelor's degree in a Creative Writing or related field; degree in nonprofit management a plus
- High School Diploma required with a certification or degree in Graphic Design; training or experience in Marketing, Advertising, Design, Communications or a related field is a plus
- At least 2 years of professional experience in Graphic Design
- Demonstrated proficiency with Adobe Creative Suite (InDesign, Illustrator, Acrobat Pro,Cloud) and Microsoft Office (Excel/Word/PowerPoint/Outlook)
- Experience with additional software, data management or design platforms a plus
- Experience with photo and video editing is a plus.
- Excellent written and verbal communication skills with a keen attention to details and design aesthetic
- Ability to vocalize and contribute ideas, collaborate and participate as a flexible, responsive team member
- Demonstrated and strong organizational and administrative skills, including managing multiple deadlines and event planning
- Ability to work independently, make decisions, problem solve, and adhere to priorities with while working in a fast-paced, multi-tasking environment
- Demonstrated ability to effectively listen, evaluate and react to key members, stakeholders, providers and internal/external clients
- Positive and respectful interpersonal skills; ability to remain professional yet compassionate when interacting with families in crisis
- Hospitable personality: resourceful, attentive, intuitive, observant, positive and helpful demeanor able to manage relationships with internal personnel, leadership, volunteers and external partners
- Ability to work some nights, weekends and holidays for events
- Knowledge of additional language(s) a plus
- A portfolio of work is required and will be reviewed to qualify for this position